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Monday, 12 November 2007 |
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Mars Petcare has launched two Whiskas steam cooked 12-pack multi-packs exclusively to the independent retail sector.
The price marked packs are aimed at helping retailers attract new customers and capitalise on the booming wet cat single serve market.
The price mark will appear on 12x100g packs of Whiskas Favourites and Whiskas Fisherman's Choice both at £3.50.
"Pouches such as Whiskas are the most popular option for pet owners in the convenience channel as they offer convenient, easy to serve food which provides pets with a fresh, nutritious and quality meal," said Mars Petcare trading director Trevor West.
"By giving pet food customers what they want and demonstrating that they are being charged a fair price for their pet food, retailers can look to build on the lucrative spending power of pet food shoppers by maintaining traffic flow to their pet food fixtures in store."
The new Steam Cooked range from Whiskas was launched in September 2007 and is available in 12, 24 and 48 packs.
"Retailers should look to ensure they are stocking the best selling pet food categories and brands in order to capitalise on the spending power and impulsive nature of pet food shoppers," added West.
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