New glazed ring doughnut from BakeMark

This light and fluffy US-style ring doughnut is enrobed with a light, sheer glaze that lends eye appeal and a crispy eat, allowing bakers, retailers and foodservice outlets to profit from rapidly-growing ring doughnut sales – up an average of 23 per cent year on year.

In contrast to traditional doughnut glazes which can deteriorate when thawed, the Glazed Ring Doughnut boasts a premium quality look and feel, from production through to consumption.

Developed as part of the Readi-Bake range known for its indulgent, US-style products, the Glazed Ring Doughnut offers an irresistible combination of light texture and luxuriously sweet, crunchy topping.

The product’s unique, non-sticky glaze makes the Glazed Ring Doughnut ideal for snacking on-the-go.

BakeMark UK’s head of marketing, Vera Malhotra, commented: “The perceived association between US-style baked goods and indulgence continues to boost consumer demand for premium quality doughnuts offering innovative flavours and textures.

"Now, our R&D expertise and cutting edge manufacturing technology has culminated in the Glazed Ring Doughnut – it provides all the charm of a freshly-baked doughnut in a fuss-free format for easy eating at home or on the go.”

Each generous 57g doughnut is available in cases of 48 – convenient for foodservice and retail outlets alike.

Ready in just one hour from freezer to shelf, the easy-to-prepare doughnut allows operators to respond quickly to sales demand, removing the risk of waste.