Nigella effect inspires McCain’s frozen goose fat roast potatoes

With top chefs Nigella Lawson, Rick Stein and Paul Rankin swearing by it as the essential ingredient for a top roast, jars fly off the shelves as the festive season draws near.

Last year, more than 250,000 jars of goose fat were sold in the run up to Christmas – up 175% year on year. Those who missed out cooked a whole goose just to get the fat!

This year, you need not fight your way round the supermarket for this must have Christmas ingredient; simply pick up McCain Roast Potatoes basted in Goose Fat from the frozen aisle.

Simon Eyles, Marketing Director for McCain comments: “Demand for goose fat has rocketed with the desire for roast potato perfection. We’ve taken the very best ingredients to offer shoppers a convenient yet indulgent product that they can be proud of at the dinner table. Get the potatoes right, and the rest of the year’s most important roast dinner falls into place.”

McCain Roast Potatoes basted in Goose Fat are the perfect roast potatoes – golden and crispy on the outside and fluffy in the middle, with a soft buttery texture that is beautifully light and melts in the mouth. The rich flavour of McCain Roast Potatoes basted in Goose Fat is deliciously moreish.

Goose fat is one of the healthiest fats around: it contains fewer saturated fats than beef dripping or butter and many more ‘heart friendly’ mono-unsaturated fatty acids. Made with simple, natural ingredients and sunflower oil, these top quality potatoes are basted with real goose fat.

McCain Roast Potatoes basted in Goose Fat score amber and green traffic lights under the Food Standard Agency’s labelling system.

For sublime roast potatoes this festive season, reach for New McCain Roast Potatoes basted in Goose Fat.

RRP is £2.49 for 400g.