BakeMark introduces luxury thaw-and-serve scones

The Luxury Baked Scone is the only thaw and serve scone on the market made with real clotted cream. Bursting with moist, chewy raisins and with the luxuriously rich flavour of clotted cream, this new scone is a modern take on a well-loved bakery favourite.

The ideal accompaniment to elevenses or afternoon tea, BakeMark UK’s Luxury Baked Scone has an inviting, home baked appearance. Catering to the rising trend for foods with a ‘fresh from the kitchen’ feel, a sprinkling of sugar provides added visual appeal. Developed under the trusted Readi-Bake brand, the scone is available in generous 95g portions and is supplied in cases of sixty.

The product’s widespread popularity lies in the combination of old-fashioned, homestyle baking with the leading product quality on which BakeMark UK has built its reputation. Plus, this fully baked product requires little preparation – a valuable added benefit for bakers.

Vera Malhotra, head of marketing, BakeMark UK commented: “Nostalgia plays an important role in consumer purchasing behaviour. The Luxury Baked Scone allows our customers to tap into this trend by putting an innovative slant on an old favourite. Importantly, it is also a convenient option for modern bakers who are constantly challenged to maintain high standards despite deskilling and growing time constraints.”