Wrigley’s Extra Fusion chewing gum in TV ad campaign |
| Tuesday, 07 August 2007 | |||||||||||||
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The Wrigley Company today announced its latest TV advertising campaign to support the launch of Extra Fusion - a revolutionary new fruit and mint fused chewing gum that delivers a fresh taste experience.  On air now, the advert is designed to attract new chewers and inform the 13 million regular Extra chewers that Extra Fusion delivers a new and exciting fresh taste experience.
Extra Fusion is available in two variants: Spearmint with a twist of Melon flavour and Peppermint with a twist of Berry flavour, both sold in blister packs of 9 pellets with an RRP of 49p. The new advert is a feast of vibrant colours, coolly topped-off with a voice-over from Channel 4 presenter Miquita Oliver and features a soundtrack by the Klaxons – set to be one of the hottest sounds of 2007. The launch of Extra Fusion is supported by an integrated marketing campaign that not only includes TV advertising but also features high profile cinema advertising, in-store media and an extensive programme of sampling. Alexandra MacHutchon, Communications Manager at Wrigley, comments, “We are extremely confident that the Extra Fusion TV ad campaign will excite consumers and drive awareness of this revolutionary new product range. The advert is designed to appeal to consumers who are looking for fresh taste experiences. Our advice to retailers is to keep stocked up to cash in on the demand driven by this high profile TV campaign.”
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Comments (3)
ryan johnston
said:
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in response to nuno ... in response to nuno do o caeiro the name of the song is the klaxons - gravity's rainbow (van she remix) |
nuno do o caeiro
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I watched your new a... I watched your new advert on UK GOLD on 10th August, 2007. I would really like to know the name of the record played and the name of the record label, I want to use it in my Proffesional DJing in clubs all around the UK. I hope to hear from you soon. Kind regards Nuno do o caeiro tel/ 07767723211 uk |
Jessica framsted
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Extra Fusion!! Sorr... Extra Fusion!! Sorry, but I think you have this brand incorrectly stated. Wrigley has added a brand extension to their Eclipse not Extra. They are now offering Eclipse Fusion with flavors; Peppermint Berry, Spearmint Melon, and NEW Freshmint Tropical. Thank you. |
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