First TV ad for Rosemary Conley mousse

The advert, which is set to coincide with the launch of Rosemary Conley’s new ‘Slim to Win’ TV series, will air on ITV Central with spots scheduled around Coronation Street and run for five weeks.

The light-hearted advert sees Rosemary accused of being a diet-cheat by two eccentric joggers who spot her eating a big pot of chocolate mousse. The author, broadcaster and founder of the Rosemary Conley Diet and Fitness club network, Rosemary Conley corrects them asserting that ‘You can eat delicious chocolate without feeling quite so guilty.”

Announcing the campaign, Keith Collins of Highgrove Food Distribution which launched the brand three years ago says, “The brand already outsells its main competitors where stocked. By advertising on primetime television we are hoping to further increase its presence and establish it as the number one diet Chocolate Mousse brand. We will be looking closely at research from this initial burst with the prospect of rolling out to more regions in the future.”

Rosemary Conley Chocolate Mousse is available with an RRP of £1.49 for 2 x 110g pots from ASDA, Co-op, Morrisons, Sainsburys, Tesco and Waitrose.