Duracell launches Harry Potter children's torch

The instantly recognisable Harry Potter brand is a phenomenon around the world and the new Duracell torch will appeal to all the avid followers of the Harry Potter brand. With impactful imagery exciting and Duracell batteries displayed on pack, parents will be reassured of the quality of this set when it’s released to own this Summer.

Paul Lettice, trade communications manager for P&G UK, commented: “Building on the phenomenal success of Harry Potter, this outstanding children’s torch is a great way for retailers to really tap into this lucrative market. With a huge amount of media investment and hype around the launch of the new Harry Potter film, people will be driven in-store searching for merchandise. This is set to be a great hit with consumers and a fast moving product in-store.”

The torch will be ideally sited near other movie merchandise during the promotional period to extract maximum benefit from the excitement of this summer’s launch. The eye-catching point-of-sale material is available with clip strips and counter displays aimed at helping retailers really drive sales.

With a limited amount of torches available in the UK, demand is sure to be high for this limited edition item, which has an RRP of £4.99 and comes with two AA Duracell batteries.

In addition to the Harry Potter torch, a ‘Gryffindor’ torch is due to be released later this year, in time for the Christmas market and to coincide with the release of the latest Harry Potter DVD.