New packaging for Vimto Still 500ml

The brand has unveiled a new look for its 500ml Still variant as the latest development in its plans for growth. The eye-catching new bottle has been designed to be easier to hold, more rigid and create maximum impact on shelf.

The new, easy grip design ensures Vimto is offering retailers solutions for consumer and lifestyle trends as more and more busy shoppers are consuming 'on the go'.

While the 500ml Still has already achieved 22% growth in the impulse sector, the launch of the new bottle aims to further boost Vimto's share of the market in all channels.

According to latest data, the total Vimto brand is now worth £31.8m, and growing at 9% YOY. In RTD, Vimto continues to outperform the market, with excellent value growth of 27.3% YOY against a market performance of +5.3%. Vimto's growth is predominantly being driven by Still 500ml, Prisma 250ml, & Sportscap.*

The revamped bottle, which has just been released to all channels, has an RSP of 89p.

Vimto Brand Manager, Claire Nield, said: “RTD is a key area for Vimto this year and the new look 500ml Still is part of our strategy to build on our growth and share of the market.

“Vimto continues to perform ahead of our competitors and the soft drinks market as a whole and we aim to continue to bring innovation and excitement to the aisle in order to maintain our position.”

For more information about Vimto log on to the website: www.shlurplethepurple.co.uk