Uncle Ben's expands Express Rice range

The new SKUs will help build on the phenomenal success of its Express rice range: currently, 2 pouches are sold every second and 8 out of 10 microwavable rice pouches sold in the UK are from UNCLE BEN’S!

Spicy Mexican expands the ethnicity of the Express range to give consumers a tasty and vibrant Mexican accompaniment to a family meal and is great for those consumers looking for a quick and spicy snack

Wholegrain with Mediterranean Vegetables is the perfect healthy option, offering all the benefits of wholegrain, in a delicious dish that tastes great as part of a light summer meal or on its own as a healthy snack

Suzanne McFarlin, customer marketing manager, says: “We are extremely confident about our new Express flavours. The success of our Mexican wet cooking sauce range shows that consumers have a real appetite for international cuisines and our existing Wholegrain Express has also proved extremely popular.

These new flavours, bringing the total number of SKUs to 18, offer more variety to what consumers see as a reliable and tasty range from a brand they can trust.”