New-look Bell's rolls out in the spring |
| Thursday, 23 March 2006 | |||||||||
|
Leading Scotch whisky freshens up its look  Bell's, the leading Scotch whisky brand in the UK take-home drinks market, is being given a face-lift in the spring. The Bell's bottle is being to redesigned to reinforce the message that the brand is aged for eight years in oak.
The brand saw a revival last year with Diageo claiming it grew at 13% in the year to November 2005, in a category down 3%. It has been the number one whisky brand for more than 25 years.
Bookmark
Email This
Comments (2)
Alex.G.Lyall
said:
|
|||||||||
Show/Hide comments |
I have been a loyal ... I have been a loyal customer, and converted more than a few to bells 8 year old, paticularly from Grouse. Even put down the claim of jobs taken from Scotland, and proved more were jobs in total were brought to us than were taken from us. My problem as a senior Senior customer I keep seeing Grouse at 3.00 off which I thought was just a store promotion. In the last week I have been in Tesco, Scotmid Sainsbury, Sommerfield, and each of them were selling a litre at 3,00 off. I have a*sUMED ( Making an-a*s of u and me) that it was individual stores giving the discount. Having now seen all these stores giving this discount I'm now believing it is Grouse, not the stores who are giving the discount. What price loyalty? when is Bells going to a*sist loyal Senior customers by giving us a similar discount. I'm Still a loyal customer "only because I think it leaves all the others at that price "In The Shade" Help! Help! Help! |
Gordon Morrison
said:
|
I am a Bells whisky ... I am a Bells whisky drinker and love your product, Ijust wanted to let you know that my Budgie loves to drink Bells aswell and cant get enough of it, This has led him to the ripe old age of 10yrs so far and he's still going strong, His story has been in several scottish newspapers on sat 8th Dec 2007. I think my Boozy long life Budgie would be a great Ambasador for your advertising campain as he loves your Whisky so much, If you would like to use him in your Advertising then you are welcome to contact me at the above E mail address. Gordon |
Write comment
Show/Hide comment form
