Mars links with Scottish FA

The long-term partnership will see MARS involved with The Scottish FA in a number of key areas of Scottish football:

· Working as a partner with the Scottish FA over the next four years on a new initiative to encourage adults to get back into playing football

· Official Partner of the Scottish FA

· Official Partner of Scottish Teams

Gordon Smith, Scottish FA chief executive, commented on the announcement: "The aim is to develop a long-term strategy that will encourage adults of all abilities to play football; whether it's returning to the game or playing for the first time.

"The relationship with MARS will extend even further: working jointly to ensure the fans have greater access and input to what we are sure will be an exciting new era as we look forward to the UEFA Euro 2012 qualification campaign."

Fiona Dawson, managing director of MARS Chocolate UK, added: "We're very excited to be getting more involved with football in Scotland, from the grassroots game to the national team. Partnering with The Scottish FA in this way is a great opportunity for MARS to encourage our consumers to lead a healthy, active lifestyle and playing football is a great way to do this.

"This relationship further builds on MARS' long heritage of supporting football at all levels. We are also extremely proud to support the Scotland national team in their quest to reach Ukraine and Poland in 2012."

Colin Hendry, former Scotland captain and ambassador for the MARS brand, said: "There is a growing optimism around the national team and its fans and we want to embrace and harness this for a number of reasons. Not only do we want to get people playing football but we also want to get the whole nation behind Craig Levein and his players."

A significant part of the relationship over the next four years will involve MARS working with The Scottish FA to inspire and encourage new and lapsed players to get into the beautiful game.

There has been a decline in football participation among adults in recent years and MARS' primary focus will be addressing this in close association with Scottish FA through various inventive schemes and initiative.

This partnership with The Scottish FA is part of MARS' expanding commitment to football in the UK. In October 2009, MARS announced a long-term partnership with The FA in England, which made the brand Official Supplier to the England Team until end of July 2010 and, subsequently, Supporter of the England Team from August 2010 to July 2014.

Source: Mars

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