Brand new Galaxy Bubbles

Wednesday, 20 January 2010

From mid February, brand new GALAXY® BUBBLES will be launched nationally.

GALAXY® BUBBLES is sure to be a hit with consumers. Building on the indulgence consumers have come to expect from GALAXY®,this new product has the same GALAXY® taste in the form of its chocolate shell, filled with an aerated GALAXY® chocolate centre.

The latest addition to the GALAXY® family will be GALAXY® BUBBLE'S the biggest new launch for GALAXY® in 2010 and will be supported by £2.5 million* (MMS equivalent) launch spend.

The product will have strong impact instore through the use of point of sale available nationwide ranging from dumpbins and counter units to displays for Cash and Carries.

The launch of GALAXY® BUBBLES comes after what has been an incredibly successful year for the GALAXY® brand, which saw strong sales growth in 2009.

GALAXY® had a strong performance last year with total GALAXY® block chocolate growing at 19.2% v a market decline of 9.3%, and GALAXY® Milk large block enjoying a phenomenal performance growing at 42.3%*. GALAXY® built on this growth with two new additions to the GALAXY® brand last year, large format GALAXY® COOKIE CRUMBLE and large format GALAXY® CARAMEL- both ideal for sharing.

Bep Sandhu, trade relations manager at Mars Chocolate comments: ‘The release of GALAXY® BUBBLES comes off the back of a very successful year for GALAXY®. GALAXY® BUBBLES will be GALAXY®'s biggest ever launch to date, and we are confident that this product will be well received by the trade and our consumers.

Valued at £4.9 billion and growing steadily, the confectionery category provides an excellent opportunity for retailers to really drive their sales. New product launches such as this add excitement to the category & are a great way of driving incremental sales for retailers.'

Bars of GALAXY® BUBBLES are available to buy in single format (RRP £0.52) as well as multipacks of four (RRP £1.69).

Source: Mars Chocolate

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