Imperial Tobacco goes Buttsout |
| Monday, 03 August 2009 | |||||||||
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Imperial Tobacco is pleased to announce that from 3rd August 2009 it will be adding the ButtsOut personal ashtray to its price list. Already available from Budgens and Londis stores at 99p ButtsOut is a new, quirkily designed box for cigarette ends that fits ergonomically in the hand and snugly in the pocket for use outside when an ashtray is not to hand. It's a simple solution and as shown by local councils who have adopted ButtsOut, over 500 cigarette litter campaigns worldwide, it has proved highly effective in reducing cigarette litter. In the UK, a staggering 122 tonnes of cigarette litter are dropped daily and Keep Britain Tidy estimate levels have doubled since the smoking ban was introduced in 2007, making it the no.1 litter problem. Charlie Hamshaw-Thomas, Principal of CSR Solutions Limited and the driving force behind ButtsOut's UK retail launch explains: "our objective is to change what adult smokers do with their litter and we're delighted that Imperial Tobacco, the country's leading tobacco company, are helping to achieve our objective of making ButtsOut available everywhere cigarettes are sold." "We're pleased to support ButtsOut" says Steve Stotesbury, Imperial Tobacco's UK Corporate Affairs Manager. "While litter is a matter of individual responsibility, we see personal ashtrays as an important part of the answer in promoting considerate and responsible behaviour in the disposal of cigarettes." Phil Barton, Chief Executive of Keep Britain Tidy, welcomed the announcement. "We're delighted to see Imperial Tobacco's leadership and taking positive action in engaging with adult smokers in raising awareness of littering and providing alternative disposal solutions. With smoking litter having doubled since the smoking ban, this initiative is doubly welcome!" Source: Imperial Tobacco
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Comments (2)
Michael EB
said:
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... To James and other smokers. So when you smoke, you think that others should provide a free service to dispose of your "smelly" refuse? Or do you think that the floor is a good place to dispose of it? Whats wrong with taking your own refuse home with you; you would for a takeaway wrapper, wouldn't you? Personally I think that smokers should be licenced and forced to account for each butt they throw away. Look at the parks, pavements and roads. Town or country there is almost nowhere without waste ciggarette ends discarded. They stink, block up drains, get eaten by and kill wildlife, played with by children... CLEAN UP YOUR OWN MESS. TAKE RESPONSIBILITY FOR YOUR WASTE AND USE A POCKET ASHTRAY AT ALL TIMES. I have no a*sociation with the sellers of ashtrays by the way, I just hate ciggarettes. |
james_sno
said:
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... What a ridiculous idea, who in their right mind would be prepared to carry a smelly ashtray on their person? Adults should be allowed the choice of smoking rooms in pubs, clubs, cafes and bingo halls this would halve the amount of cigarette litter and is a more sensible solution. amendthesmokingban.com |
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