Volvic adds Apple to Touch of Fruit

Monday, 08 June 2009
Volvic, the UK's number one bottled water brand from Danone Waters, is to launch a new limited edition Apple flavour within its popular Touch of Fruit range. The new flavour is in-store now in a 50cl impulse format only.

With the breadth of flavour choice, proven to be a key driver for consumers, Volvic is bringing in Touch of Apple which has seen strong performance elsewhere in Europe.

As a new limited edition it will only be available during the peak summer period, delivering hydration with a great fruity taste.

Nadine Slyper, Volvic Senior Brand Manager, commented on the launch: "Apple will be our first limited edition flavour within the Volvic Touch of Fruit range in the UK. We've chosen apple not only because of the great taste of the product itself, but also because of the appeal of apple flavours in the UK.

"It definitely offers something new and different as an addition to our core range. We advise retailers to stock up with this limited edition flavour, as it is a strong profit opportunity delivering increased revenue and incremental sales for retailers over the summer."

Source: Danone Waters
Comments (0)add comment
feedShow/Hide comments

Write comment
hide/showShow/Hide comment form
smaller | bigger

security image
Write the displayed characters


busy
 

Latest Issue

Aug27p01Cover_JTI

10 for 2010

 fc_10_things_for_2010_mod

TalkingRetail.com, Metropolis Business Publishing, 6th Floor Davis House, 2 Robert Street, Croydon, CR0 1QQ
TalkingRetail.com and Independent Retail News are published by Metropolis International Group Ltd, 140 Wales Farm Road, London, W3 6UG.
Registered in England no. 2916515

v2.0