Bel UK’s Cheez Dippers’ fun summer packs

Monday, 18 May 2009

Bel UK is creating fun and ‘theatre' on the cheese fixture with the launch of new limited edition summer packs for The Laughing Cow Cheez Dippers.

Based on an ‘Amusement Park' theme, the designs are in line with the fun and cheerful spirit of the brand and will boost shelf stand out and sales during a key trading period.

The front of pack features an animated Cheez Dippers character riding a roller coaster and communicates the ‘Limited Edition' message, whilst the back of the pack has a fun game of pairs to entertain the kids.

With three different back of pack designs and three sets of cards to collect, this will continue to drive repeat purchase as kids seek to collect all the games.

Jean-Paul Pelaez, Head of Category Management at Bel UK, said: "Cheez Dippers are a great addition to the lunchbox occasion and perfect for kids to enjoy at summer picnics.

"Providing a deliciously creamy portion of The Laughing Cow cheese spread, combined with tasty mini-breadsticks, Cheez Dippers are something different that kids definitely find appealing.

"Cheez Dippers are seeing strong value and volume growth, increasing by 6.6% and 11.9% respectively. Giving Cheez Dippers a summer design makeover will help retailers to maximise their sales opportunities by communicating the fun aspects of the brand and creating stand out on the shelf."

The limited edition packs of Cheez Dippers are available in store from the 1st June 2009.

Source: Bel UK

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