Mentos launches Fruit and Mint

Tuesday, 21 April 2009

Mentos is now the largest brand within Perfetti Van Melle with an impressive brand awareness of 68% after being launched just three years ago. In 2008 Mentos Mint was the fastest growing mint product in the UK confectionery market.

Building on the success of Mentos Fruit and Mint in the UK, Pereftti Van Melle is launching a limited edition Mentos Rainbow.

Each roll will contain an exciting mix of 7 fruit flavours (grape, strawberry, orange, watermelon, pineapple, raspberry and apple) all made with real fruit juice. What's more, consumers are guaranteed to get two chews of each flavour in every pack.

Building on the success of the world's best-selling lollipop brand, Perfetti van Melle continues to add excitement and innovation to its portfolio by launching a new fizzy powder filled Chupa Chups Magics range.

The lollipops are sure to be a big hit, with three new exciting tutti-fruitti flavours; Cola-lime, Mango-apple and Cherry-vanilla, and each 12g lolly will give consumers an average of 16 minutes of licking fun per lollipop.

Magics will be available in a 150 unit tin from cash and carry and wholesale retailers, as well as 10 unit bags in major multiples. They retail at 15p per lollipop.

These new additions to the Chupa Chups range will add incremental sales to existing core lines, such as the Chupa Chups wheel and cap and flag tins.

Children and grown up children alike will enjoy using the wand like lollipops to cast a spell on those around them, building on the love of magic and fantasy recently made even more popular with films such as the Harry Potter series, Chronicles of Narnia and The Lord of the Rings. For those little want to be wizards out there they are the perfect treat.

Chupa Chups will continue to attract attention by launching new exciting products throughout the year and will be undertaking an extensive sampling campaign with exposure to over 2 million consumers during 2009.

Mark Stangroom, Perfetti van Melle's Marketing Director, comments "Chupa Chups is an iconic brand known for gaining consumers' interest through its innovation and flavour variety.

"The latest Chupa Chups Magics product provides a twist on a well loved treat, which will continue to promote sales for the brand.
"We are also really pleased to add new products to the Chupa Chups range, providing an even greater level of variety on shelf."

Source: Parfetti Van Melle

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