Milkybar Kid is back on TV

Wednesday, 15 April 2009
Nestlé Confectionery's MILKYBAR is back on TV from the May 4 2009. In a £1m campaign, the UK's No. 1 white chocolate brand will remind parents of its heritage with its much loved ‘Montage' ad, which last ran in 2006.

The creative features clip from previous ‘MILKYBAR KID' campaigns and will run for four weeks to drive brand awareness.

The ad aims to drive sales and build on an already impressive 2009 performance which has seen MILKYBAR singles share growth at the highest level since October 2007 Source: Nielsen data to WE 14.03.09:MILKYBAR Singles value share of Kids and Sugar Impulse Market.

It is expected that 81% of the target audience will see the TV ad with 54% of the target seeing the ad 3 times Mindshare!

Graham Walker, Nestlé UK Trade Communications Manager, says: "Retailers are advised to stock up in anticipation of the extra demand that this TV campaign will generate.

"Shoppers are looking for more permissible options and with its all natural ingredients MILKYBAR taps into this."

This activity builds on new brighter packaging for MILKYBAR, which was introduced last month. It also coincides with Nestlé Confectionery's current price mark packaging promotion that includes MILKYBAR Medium and MILKYBAR Buttons.

Source: Nestle
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