Extra Power to Last Longer

Wednesday, 04 March 2009

Duracell, the UK's No1 alkaline battery brand with 54% value share of the alkaline market, is set to once again drive retailer profits as it offers consumers even greater value for money with a fantastic value spring promotion.

From this month Duracell is offering consumers four free cells with every four-pack of Duracell Plus and Duracell Ultra (AA and AAA variants).

The deal is being promoted in-store with high profile point of sale material, signage along with TV advertising to drive consumers awareness of the promotion and the wider Duracell brand.

Since the launch of Duracell Ultra, it has become the most premium Alkaline Battery in the category and was named the 2008 Battery Product of the Year, not to mention being awarded a prestigious Which? Best Buy award.

In recognition of its great performance and value for money, this promotion is designed to help retailers boost sales in the lucrative battery market by offering consumers fantastic value for money on the market leading battery.

Duracell Ultra has been a key driver in attracting new shoppers, bringing in over £1m of incremental sales in the past 12 weeks and this promotion gives them the chance to get the market leading brand at a great value proposition on both the Ultra and Plus ranges.

It also offers retailers the opportunity to make a fixture out of their battery range and engage their shoppers in the category overall.

Paul Lettice, trade communications manager for Procter & Gamble comments: "P&G is committed to driving the battery category forward through product innovations that make a genuine difference to customer's lives and to help retailers by increasing trial in store.

"Following the successful launch of the new formula Duracell Ultra and Plus last year, we are positive this promotion will not only offer a great deal for consumers but also give retailers the opportunity to drive sales, boost profits and ensure that Duracell remains the UK's number one choice in the battery category."

The on-pack promotion runs through to May 2009.

Source: Procter & Gamble

Bookmark

Email This

Comments (0) add comment