Walkers Do us a flavour goes on wholesaler tour

Monday, 09 February 2009

Walkers, the UK's No. 1 crisps and snacks brand, will be bringing all the fun and excitement of its 'Do us a flavour' promotion direct to retailers at selected wholesale depots in England, Scotland and Wales this month.

The roadshow will give retailers the chance to meet the larger than life flavour characters currently appearing in the multi-million pound TV advertising campaign, try each new flavour, vote for their favourite and have a chance at winning cash and free stock.

Retailers are invited to come along to any of the selected locations during February:

• Batley, West Bromwich - Thursday 12 February, 11am -3pm
• Booker Glasgow - Friday 13 February, 11am - 3pm
• BA C&C Cardiff - Wednesday 25 February, 11am - 3pm
• Bestway Park Royal - Thursday 26 February, 11am -3pm

In addition to the selected depots, the roadshow will also be on the Walkers stand at the Convenience Retail Show at the NEC in Birmingham on the 2 and 3 March 11am-3pm.

Kirk Tanner, VP Impulse Sales UK & Ireland, says: "The Walkers 'Do us a flavour' promotion is a fantastic opportunity for impulse retailers to boost their sales and profits and we want to ensure they have a chance to join in all the fun and excitement that the promotion has to offer.

"Not only will retailers get to try, buy and vote on the 6 flavours, we are also giving them the chance to win cash and free stock.

"We have been letting our customers know about the activity and the response from them has been fantastic. We're looking forward to seeing as many retailers as possible coming along to the roadshow when it's in their area.

"For those retailers who can't make it to a depot, remember we'll also be at the Convenience Retail Show in March.

"And don't forget to stock up on all 6 flavours so your customers have every opportunity to buy the flavours and vote for their favourite."

Source: Walkers