Unilever extends Dove Supreme Oil Luxury range

Tuesday, 13 January 2009

Unilever UK is building on the success of its Dove Supreme Cream Oil luxury body wash by extending the range into the bath, liquid hand wash, beauty cream bar and body lotion categories, on shelf now.

Julie McCleave, Senior Skin Category Manager at Unilever UK comments; "Since launch in 2007 Dove Supreme Cream Oil Body Wash has been hugely successful, the shower variant has brought 140,000 new consumers into the Dove brand.

"Our innovative new additions to the range will drive this success and continue to encourage trade up to a more luxurious cleansing experience.

"By extending the Dove Supreme Cream Oil portfolio we are offering more choice, encouraging trial and cross category purchasing.

"The new additions will help us strengthen the Dove proposition and encourage ‘real women' to ‘indulge in a little luxury everyday."

The new additions are;

Dove Supreme Beauty Bath - luxurious and creamy bubble bath in Sleek Satin, Luscious Velvet & Supreme Silk

Dove Supreme Oil Bar Silk - indulgent hand soap available in a twin pack

Dove Supreme Beauty Cream Wash, a moisturising liquid hand wash in a dispenser bottle in Supreme Silk & Luscious Velvet.

They will be positioned on shelf alongside the existing shower variant and offer women an indulgent pampering experience with the added benefits of skin caring ingredients.

Dove Supreme Oil Bar available in Silk. RRP £1.14

Dove Supreme Beauty Bath available in Velvet, Silk and Satin, RRP £2.44

Dove Supreme Beauty Cream Wash available in Velvet & Silk, RRP £1.64

Source: Unilever