Wilkinson Sword "revolutionises" with 2-in-1 Quattro for Women

Monday, 12 January 2009

Wilkinson Sword is simplifying the shaving process with the launch of the new revolutionary 2-in-1 Quattro for Women Bikini that combines a bikini trimmer and a high performance razor in one convenient beauty accessory.

There has been a dramatic increase in the number of women regularly maintaining their bikini area, with 49% of women now incorporating this zone into their beauty regime vs only 35% in 1999.

In addition, the incidence of hair removal from the underarm area and lower legs is high and in growth.

Until now, women have needed a repertoire of razors, creams, trimmers and scissors to complete the hair removal process for their Bikini line. This breakthrough launch from Wilkinson Sword finally brings to market a single girly gadget to address all women's hair removal needs in just one compact, accurate tool.

Quattro for Women Bikini boasts a battery operated, waterproof trimmer for safe use in the shower with an adjustable length comb for accuracy, safety and ease of use to facilitate quick & even trimming.

At the flip of the handle is a Quattro for Women razor head, incorporates four ultra thin blades and two large conditioning strips enriched with Aloe and Duo Vitamin B Complex, to guarantee long-lasting smoothness with minimal skin irritation.

Ruth Benz, Product Manager, comments "Wilkinson Sword is continually finding ways to improve the shaving experience through the development of new, innovative products that meet genuine consumer needs and drive category growth.

"Quattro for Women Bikini embodies this commitment by delivering a unique and innovative 2-in-1 solution for confident active women, and priced at just £8.99 RRP we expect Quattro for women Bikini to fly off the shelf."

The cutting-edge Quattro for Women Bikini joins the highly successful Quattro for Women family which has delivered +£1.3m growth this year, a sales increase of +30%.

The launch of Quattro for Women Bikini is being supported by a substantial marketing investment including TV advertising, print and online media as well as PR and in store activity.

Plus, the new products vibrant pink and teal packaging ensures great standout on shelf and perfectly compliments the rest of the Quattro for Women range.

Available from mid January, Quattro for Women Bikini has an RRP of £8.99, whilst Quattro for Women blades (pack of 3) retail at £4.99.

Source: Wilkinson Sword