Tilda's Steamed Basmati features GHI accreditation

Wednesday, 07 January 2009

Two of Tilda's Steamed Basmati, Ready to Heat, variants now feature the Good Housekeeping Institute's (GHI) accreditation stamp.

Tilda Pilau Steamed Basmati and Tilda Egg Fried Steamed Basmati Rice have been tasted and preferred to the leading brands' comparative recipes.

The prestigious endorsement will now feature on-pack. Tilda Chickpea, Yoghurt and Mint has also been GHI approved.

Hundreds of brands from various categories apply for GHI accreditation every year, but not all of them pass the stringent tests set by the GHI's team of expert researchers.

Tilda is currently the only food product to have received GHI's accreditation.

Jonathan Calland, Head of External Affairs at Tilda, says: "We are delighted that the GHI has approved two of our Ready to Heat products.

"We invest a significant amount of time and effort to ensure that we create delicious, easy-to-cook products that are of the highest quality.

"We only use the best Basmati and the finest natural ingredients, so it is immensely satisfying to be awarded this mark of distinction from the internationally renowned Good Housekeeping Institute.

"What's more, Tilda now proudly dominates the entire food category of GHI Approved products. With so many other excellent products out there, this really is an honour and singles out Tilda Steamed Basmati as the extremely high quality product it is."

Another mark of Tilda's high quality is the ‘Grains of Truth' stamp that is now featured on the new Tilda dry rice packaging. Every batch of Tilda Pure Basmati is DNA tested guaranteeing that only the finest, Pure Basmati reaches the consumer.

The GHI Accreditation Scheme launched in 2000 which gave brands a chance to prove the superiority of their products.

The GHI looks out for three specific areas when assessing products: performance (appearance, aroma, texture and flavour); ease of use (ease of opening and serving product) and design (overall design of product and packaging).

The benefits of the GHI stamp of approval include creating a point of difference in a crowded market place, as well as offering a symbol of heritage and quality which is unrivalled by other endorsements.

GHI Approved products are entitled to print the GHI logo on their packaging for one year after approval. When testing products, the Institute takes into consideration the needs of potential consumers.

The GHI Approved stamp is a well-recognised sign of quality; 75% of people are aware of the GHI, and 90% are more likely to try or buy an item with GHI accreditation.

There are currently 17 Tilda Steamed Basmati variants on the market, four of which were launched earlier this year.

They include Butternut Squash Steamed Brown Basmati Rice, Mushroom and White Wine Steamed Brown Basmati Rice, Coconut and Lime Leaf Steamed Basmati Rice and Oriental Stir Fry Steamed Basmati Rice.

Tilda Steamed Basmati variants are stocked in all major supermarkets, including Sainsbury's, Tesco, Waitrose and Asda and have a RSP of £1.69.

Source: Tilda