Wall's adds Hot and Spicy to Micro Sausages range

Wednesday, 07 January 2009
Wall's sausages has added a new flavour to its existing range of Micro Sausages; Hot and Spicy.

Wall's Classic Pork Micro Sausages are the only microwavable sausage available on the market and are totally unique.

The new Hot and Spicy Micro Sausages recipe includes red and green pepper and a touch of spice to add an extra flavour-kick.

The sausages are made using the two finest cuts of pork - the shoulder for tenderness and the belly for taste - and are free from artificial flavours and colourings. Wall's Micro Sausages are microwavable in 60 seconds, are available in a twin-pack for freshness and are suitable for freezing.

With its strong flavour and unique convenience, the new Hot and Spicy recipe is set to appeal to the younger shopper in search of a quick and easy flavour-hit.

Commenting on the new launch, Tamsin Boardman, Wall's Brand Manager said: "Sales of Wall's Micro Sausages are going from strength to strength. They have the second highest loyalty in the category, due to their unique offering and superb product delivery.

"The new flavour addition is targeted at increasing the shopping repertoire amongst our loyal consumers."

New Wall's Hot and Spicy Micro Sausages are available in Asda and Morrisons and will be available from Tesco February 2009, RRP £1.99.

Source: Wall's Sausages
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