Retailers urged to stock McVitie's Digestives during campaign |
| Tuesday, 06 January 2009 | |
 Retailers across the UK should make sure they are stocked up on the McVitie's Digestives range to benefit from a £1.2m TV campaign, which is on TV screens now.The campaign creative will educate consumers that McVitie's Digestives have undergone a 50% reduction in saturated fat but still have the same great taste. The TV campaign will run throughout January and February and is being supported by PR and a national press advertising campaign across major women's magazines. Nick Stuart, Commercial Manager, UBUK, comments: "McVitie's is the nation's favourite biscuit brand and now that we have been able to reduce the saturated fat by 50% in McVitie's Digestives, McVitie's Rich Tea and McVitie's HobNobs without affecting the taste, we are sure that the brand is going to be more popular than ever. "Therefore, retailers should look to stock up on the entire McVitie's range to take advantage of the mass TV and press exposure to increase sales and profits. "The eight week advertising campaign will generate high levels of consumer awareness and help to inform consumers of the latest saturated fat reduction at a time of the year when people are particularly conscious about what they eat." In December, UBUK said it has recuded fat on three McVitie's brands by 50%. Source: UBUK Related Articles
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