Henri Wintermans Cigars adds limited design to Founders Blend range

Tuesday, 06 January 2009
Henri Wintermans Cigars is pleased to introduce a new, limited edition design to the packaging of its iconic Founders Blend cigar range.

Available now to retailers until March 2009, Founders Blend Half Corona and Founders Blend Miniatures will have the Henri Wintermans lion emblem embossed in dark red onto the classic packets, giving greater on-shelf standout and improved visibility.

The Founders Blend range of cigars is known the world over and the Founders Blend Half Corona is the Medium / Large cigar segment leader with 40% market share.

James Higgs, Head of Commercial Marketing at Henri Wintermans UK, comments: "The Founders Blend range is synonymous with traditional quality and refined taste, making it a popular brand with adult smokers.

"By unveiling a special limited edition range, Henri Wintermans is celebrating the success of the brand and expects retailers to benefit from this unique proposition."

Source: Henri Wintermans Cigars
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