Magners launches heavyweight Christmas ad campaign |
| Thursday, 18 December 2008 | |
 Magners Irish Cider has launched a heavyweight outdoor advertising campaign in the run up to Christmas. The national campaign titled ‘Christmas Sparkle' is running on 6 sheets in major conurbations throughout the country.The eye-catching ads appear at bus shelters in high footfall areas bringing extra festive cheer to consumers and promoting Magners as the drink of choice of over the Christmas period. Last week, the company introduced a marketing campaign for Magners Light. The campaign is upweighted by innovative use of ‘Twinkly' 6 sheets in key sites in the London area, bringing the Magners brand to life through the delicate twinkling of lights in the poster itself. Scott Fairbairn, Marketing Manager at Magners, commented: "This Christmas campaign is running back to back with extensive ATL support of the launches of Magners Light and Magners Draught." He continued: "Magners remains the number one LAD advertiser this year. The brand continues to support the category with high impacting advertising campaigns such as this one, that are proven to drive awareness and increase sales for all our customers. "Look out for more iconic advertising from us in 2009." Source: Magners Cider Company Related Articles
Bookmark
Email This
Comments (0)
 Write comment
|
Show/Hide comments
Show/Hide comment form
© Metropolis International Group Ltd 2009