Coca-Cola set for £4m Capri-Sun campaign |
| Monday, 15 December 2008 | |||||
 This January, Coca-Cola Enterprises Ltd (CCE) is launching a £4m multi-media campaign for leading brand Capri-Sun, including the first TV advertising for the brand in three years. 'Capri-Sun' is now worth £78m in retail sales, having grown +14% in the last year, and is the number one ambient juice and juice drink brand by volume. And last week, Coca-Cola said it is launching 'Schweppes Abbey Well', a natural mineral water, in 2009. The brand also entered the Top 100 brands list this year, and has experienced extensive penetration increases with new consumers following the launch of the ‘100% juice' range last year. Kenny Chisholm, Trade Communications Manager at CCE comments: "Capri-Sun has had a fantastic year, and is now growing ahead of the juice and juice drinks sector at a rate of 30%. "We're confident that this is a great time to launch Capri-Sun back onto televisions to help even further increase brand awareness in January, a key back to school time of year, and in turn to further increase sales of the brand for retailers." 'Capri-Sun' 330ml packs should be sited in front of store chillers, and 10 multi-packs should be merchandised near other lunchbox items where possible. Specific point of sale is available for 'Capri-Sun' and the January campaign will be supported with advertising, PR, online activity, in-store visibility and trial primarily aimed at Mum's. Source: Coca-Cola Related Articles
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heather brown
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... i have two or three bags full of empty caprisun pouches how do i turn them in for the inviroment someone told me i could earn points for my childs school how do i do this thank you please reply |
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