ButtsOut for Londis and Budgens

Thursday, 11 December 2008

Budgens and Londis are helping to tackle the UK's biggest litter problem, discarded cigarette butts, by providing consumers with a popular, effective practical solution - ButtsOut, the personal ashtray.

ButtsOut is a new, quirkily designed box for cigarette ends that fits ergonomically in the hand and snugly in the pocket for use outside when an ashtray is not to hand.

It's fire resistant, easy to use and truly personal.

When a lit cigarette is placed inside, it's immediately extinguished and when full, the container is easy to empty and clean, ready for use again.

Already proven to have global mass appeal, ButtsOut is now available from Budgens and Londis stores at a suggested introductory retail price of 99p.

With over 10.5 million smokers in the UK, it offers an excellent opportunity for incremental sales and profit from the tobacco gantry.

By simply asking "Have you got your ButtsOut?" with every tobacco sale, there's additional profit to be made as well as the knowledge that you're contributing to a cleaner local community.

Raising awareness, providing cigarette bins and in particular personal ashtrays, such as ButtsOut, are already proven worldwide to have a dramatic effect on the reduction of cigarette litter.

More than 500 successful ButtsOut campaigns have run in 16 different countries, partnering with local councils, retailers, corporates and environmental groups.

It's reckoned that over 122 tonnes of cigarette litter are dropped in the UK every day and 98% of town and city centres cite it as a major issue.

When you think that a dropped cigarette butt can carry a fine up to £80, 99p is a small price to pay for a cleaner local neighbourhood.

Charles Hamshaw-Thomas, Principal of CSR Solutions and the driving force behind ButtsOut's UK launch concludes: "Our objective is to change what smokers do with their litter.

"Making personal ashtrays available everywhere where cigarettes are sold is integral to achieving that change. If we're to rid the UK's streets of cigarette litter, they need to become part of the public's psyche."

Source: CSR Solutions