Official Peela Launch hailed as a great success

Tuesday, 09 December 2008
Launching any new product into drinks sector is an arduous task and despite a hugely competitive market, the latest Navson brand ‘Peela', a new innovatively designed fruit juice range, is successfully striding ahead and following launch, has achieved notable success.

Peela, currently available in three derivatives (Orange, Apple and Tropical with further exotic blends to follow in early 2009), is a 100% pure fruit juice.

The brand is priding itself on producing top quality juices made from only the nest ingredients, selecting the best fruits to ensure great taste and simple natural goodness.

Peela is just as good outside as inside, as packaged in the most premium of cartons with a screw top, the ‘Peela' carton gives an aura of superiority. The design is clean, fresh, vibrant, young and attractive with simple clear health messages.

Consumers will not only be drawn by its attractive and select look but the health messages, rather than being hidden at the bottom, are clearly displayed and explained, appealing to those conscious about health.

The ‘Peela' concept and design has been commended by the packaging conglomerate SIG, who manufacturer the carton for ‘Peela' and who manufacturer other such cartons for many other leading brands.

SIG has not only requested that ‘Peela' features heavily in all their marketing material and literature for 2009 but has also nominated ‘Peela' for an upcoming European Innovation Design Excellence Award.

Going forward, Peela is aspiring to build on its initial success and succeed in successful growth.

Marketing and promotions will continue to play an important part in the Peela evolution and efforts are being ramped up to gain maximum exposure in the general retail and convenience community.

Source: Navson

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