New look for Warburtons Traditional Breakfast range

Wednesday, 03 December 2008
Warburtons, the UK's number one branded baker, is relaunching its Traditional Breakfast Bakery Occasions product range in time for the New Year.

Packs of Warburtons Crumpets, Pancakes and Potato Cakes will roll out with a fresh new look throughout December.

As well as the new bright and contemporary packaging design, packs of Warburtons Crumpets will also feature an on-pack flash saying ‘Britain's Favourite' reflecting the brands popularity amongst consumers.

Warburtons pack of six crumpets remains the best selling SKU in the Bakery Occasions sector, worth nearly £28m in annual sales.

The modern new packaging will catch consumer attention on-shelf and help drive sales in the Bakery Occasions sector which is currently growing in both volume and value terms.

Sarah Miskell, Category Director at Warburtons, comments: "Our range of Breakfast Occasions products always prove to be popular and this new eye-catching packaging design across the range will improve stand-out on shelf and help to drive impulse sales in this high performing sector.

"The Breakfast Bakery Occasions sector has demonstrated a strong value growth of 18.2% year on year and the top performer in Traditional Breakfast remains Crumpets, of which Warburtons Crumpets have shown a 52.5% value growth in the last year. We are very proud to be not only Britain's Favourite Baker but also Britain's Favourite Crumpet and to feature this on-pack."

Source: Warburtons

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