Terry's gives Chocolate Orange Christmas campaign

Monday, 01 December 2008
Convenience retailers can expect a surge in demand for Terry's Chocolate Orange in the run up to Christmas, following a high profile TV campaign running throughout November and December.

The campaign, which began on 1st November, features the successful 30-second advert, where an office worker breaks open a Terry's Chocolate Orange, only for her colleagues to steal it segment by segment to the theme tune from Countdown.

It will also include a new 10-second tag, showing a cheeky squirrel attempting to steal the latest limited edition, Cracking Hazelnut Ball.

TV viewers will be able to catch the ad during prime-time shows including X Factor, which has enjoyed peak audiences of 11.6 million, Desperate Housewives and Wife Swap, as well as in favourites such as Coronation Street and Emmerdale.

Jack Pipe, convenience sales director at Kraft Foods, said: "Convenience stores should stock up on all Terry's Chocolate Orange variants in anticipation of strong demand across the range. Previous campaigns and limited edition balls have driven sales for retailers and this is a great opportunity to make the most of the demand."

Source: Kraft Foods
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