J20 teams up with Jimmy Carr for new promotional campaign

Friday, 21 November 2008

J20 is teaming up with comedian Jimmy Carr to make the most of this Christmas with a new promotional campaign that will drive sales through the peak party season, leading soft drinks company Britvic announced today.

J20 is giving consumers the chance to win an unforgettable evening with Jimmy Carr at an exclusive J20 private gig through an on-pack text-to-win mechanic on four-packs of the juice drink.

Consumers in the on-premise will receive J20-branded cards with a promotional code to ensure they don't miss out on their chance to see Jimmy Carr perform for J20 fans. Further prizes include tickets to Jimmy Carr's ‘Joke Technician' tour and DVDs.

The campaign also includes a viral email aimed at raising the campaign awareness through offering a pure consumer entertainment that features stand-up comic Gordon Southern giving a performance which can be tailored to a friend's personal information, making them the butt of the joke.

The viral is available from www.standupwithJ20.co.uk.

All entrants will also receive a free Jimmy Carr audio ‘J20ke' - one of 15 created exclusively for J20 - which can be downloaded to mobile phones via WAP.

Jon Ellis, J20's Marketing Manager at Britvic said: "With every consumer that enters the competition receiving an exclusive J20ke from Jimmy Carr, we're confident this new promotion will drive sales for retailers around this key period.

"Jimmy Carr is a very popular and instantly recognisable comedian - as well as being very funny - so we are looking forward to a fantastic consumer-focused campaign.

"J20 is a favourite Christmas drink which consumers stock up on for festive parties and other social gatherings. In the lead up to Christmas 2007 J2O enjoyed a 10% increase in value sales across the take-home channel with an impressive 89% lift in volume sales in impulse stores making it a key product to stock at this time of year."

In the on-premise channel J20 is the best selling packaged drink in Brewers and holds 55% share of all packaged Soft Drinks at Christmas.

Source: Britvic

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