Pink sparkler backs Pink Ribbon breast cancer trust

Wednesday, 19 November 2008
Pink, the Australian rosé sparkling wine brand from Yellowglen, is to sponsor the Pink Ribbon Foundation, the trust dedicated to helping women affected by breast cancer.

From this month (November), all bottles of Pink (750ml) and Pink Piccolos (200ml) will bear the Pink Ribbon logo.

Brand manager Tyler Psarras said: "We are delighted the Pink brand is supporting the Pink Ribbon Foundation as we feel that there is more than just a colour connection between them. This is effectively our way of giving back to a good cause on behalf of our consumers and helps make a difference.

"We have made an initial donation directly to the Pink Ribbon Foundation and will continue to actively raise funds for the cause."

The Pink Ribbon Foundation is a grant-making trust that funds projects and provides financial support to UK charities relieving the needs of people who are suffering from, or who have been affected by, breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment.

Pink, a blend of Chardonnay, Pinot Noir and Shiraz that is distributed in the UK by Foster's EMEA, is available from Sainsbury's and Asda stores nationwide, as well as independent and convenience stores, priced at £7.99 for a 750ml bottle.

Mike Dennis
Comments (0)add comment
feedShow/Hide comments

Write comment
hide/showShow/Hide comment form
smaller | bigger

security image
Write the displayed characters


busy
 

Debate

Discuss the latest hot topics affecting the grocery retail sector in our online discussion forums.
Join the debate

TalkingRetail.com, Metropolis Business Publishing, 6th Floor Davis House, 2 Robert Street, Croydon, CR0 1QQ
TalkingRetail.com and Independent Retail News are published by Metropolis International Group Ltd, 140 Wales Farm Road, London, W3 6UG.
Registered in England no. 2916515

v2.0