Bahlsen reveals range of Christmas products

Tuesday, 18 November 2008

Bahlsen's range of Christmas products offers consumers a continental option this festive season, including an assortment of rich gingerbreads, Stollen and the finest quality biscuits.

Upholding centuries of tradition, Bahlsen's Stollen, a time-honoured equivalent of Christmas cake, comes in a variety of rich fillings; ranging from original marzipan to apple, poppy seed or rum, all ideal for attracting consumers looking for a Christmas delight with a difference.

Bahlsen's popular range of Lebkuchen (cinnamon-spiced gingerbread) will undoubtedly match its success of previous years and remain a consumer favourite this Christmas.

The range includes the small Lebkuchen Männer (Christmas men) which come in a variety of shapes, all featuring a base of continental chocolate and a delicate sugar glaze which brings the various "characters" to life.

Lebkuchen Mischung is Bahlsen's best-selling gingerbread assortment boasting a variety of festive shapes such as bells, stars, Christmas trees, rocking horses and hearts, establishing it as a long-standing favourite.

The assortment offers a number of different finishes: fully coated in chocolate; white sugar icing with chocolate stripes, or sugar glazed with brightly coloured "sprinkles" - perfectly suited for a younger audience

Introduced only this year, the Knusper Mischung adds to the Christmas range, offering a selection of lightly spiced biscuits in a variety of seasonal shapes for consumers looking for heightened festive flavours to please their palettes.

For those shopping for a more sophisticated choice, the distinctive Contessa range will enlighten consumer taste buds - large rounds of gingerbread with a dark continental chocolate base and a sugar glazed top.

Or, for a bit of added luxury there is the Jupiter range, consisting of the same large rounds of gingerbread, but this time completely smothered in dark or milk continental chocolate.

The Akora selection is the perfect Christmas seller: smaller bite-sized Lebkuchen hearts, filled with jam and enrobed in dark or milk continental chocolate.

All one of a kind, these unique delights will add a touch of novelty to any Christmas display, increasing sales over the busy period.

For true biscuit connoisseurs, Bahlsen's Selection box is a pick and mix of delights such as ‘Japonais' - a rich hazelnut crème filling between two delicate almond meringues and ‘Michelette' - a delicately rolled wafer with a rich chocolate crème filling - not to mention favourites such as First Class and Waffeletten.

The luxurious range has something for everyone and is presented around an individually wrapped tablet of continental chocolate, adding a touch of sophistication.

Chocoholics will also snap up Bahlsen's oh-so-indulgent Finesse offering: a luxury assortment of Bahlsen's finest biscuits boasting 13 tempting treats, including mini Florentines and light wafers, fully enrobed in both dark and milk continental chocolate.

Bahlsen's Christmas range is available now, for more information on Bahlsen products contact: 01753 889822 or visit www.bahlsen.co.uk.

Source: Bahlsen

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