Rich Products Ltd launches UK's first Filled Cookie

Tuesday, 18 November 2008
 Rich Products Ltd, a leading supplier of indulgent bakery goods, has launched the UK's first Filled Cookie - a groundbreaking product, set to inject excitement and innovation in to the cookie sector.
 
Rich's Filled Cookies will revitalise the cookie market, offering consumers a truly indulgent, unique delight for the whole family to enjoy.

These mouth-watering American-style cookies are filled with gooey milk chocolate or a creamy filling and are made using only the best quality ingredients.

Gail Lindsay, Rich's Marketing Manager, says: "Cookies are extremely popular with consumers, but there is a definite gap in the market and demand for a high quality, but affordable offering in the standard sector.

"These delicious Filled Cookies fill this gap - providing something completely unique, innovative and exciting that aims to drive market growth forward."

Standard brands make up the largest sector of the cookie market taking 48.5 percent value share, but the strongest growth driving the category has, in the past few years, been mostly in the premium sector.

Filled Cookies have been strategically designed to strengthen the standard cookie sector by offering consumers a high quality, yet affordable treat.

The cookies are available in two varieties - Chocolate Cookie with a cream filling and Vanilla Cookie with a milk chocolate filling.

Source: Rich Products Ltd

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