Dairy Crest invests in Utterly Butterly

Friday, 14 November 2008
Dairy Crest is investing on its first ever on pack promotion and refreshed website for its leading dairy spreads brand, Utterly Butterly.

The activity is set to drive awareness and increased sales of the brand.

Available in store now, the "Utterly Irresistiballs" promotion will run across 10m 500g packs and uses a lottery ball style mechanic that offers consumers the chance to win one of 10,000 instant prizes.

The promotion drives entrants to the refreshed consumer website www.utterlybutterly.co.uk where they enter the numbers from the pack coverleaf, and then roll the irresistiballs!

If they match 6 numbers or more they will win a prize ranging from a free tub of Utterly Butterly product voucher to a Nintendo Wii, shopping vouchers, a 42" plasma TV or the £10,000 jackpot.

"The on pack promotion reflects Utterly Butterly's distinct fun personality and targets the brand's core consumers who love games and light entertainment shows," says Marketing Director Paul Fraser.

"We're confident that the Utterly Irresistiballs promotion mechanic will drive growth and awareness of the brand with both existing and new consumers and will encourage growth across the whole category."

Source: Dairy Crest 

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