Tyrrells reveals new flavours for independents |
| Wednesday, 12 November 2008 | |
 Herefordshire premium potato chip producers Tyrrells have partnered with the Federation of City Farms & Community Gardens charity to launch two scrumptious new flavours, available exclusively to UK Independent Retailers; Roast Lamb & Shrewsbury Sauce Potato Chips and Parsnip Chips with Rosemary. 10% of the sales value of each case sold will be donated to the charity, which works hard to represent and promote community managed farms and gardens across the UK. Recently, the company revealed its new cheese and ale crisps. A shared interest in working at a community level brought Tyrrells and the Federation of City Farms together. For the last three years, Tyrrells have worked annually with up to 600 primary school pupils, planting and harvesting potatoes with them as part of the Tyrrells ‘Seed to Chip' educational schools programme. The Federation of City Farms represents around 120 city and school farms and nearly 1000 community gardens in the UK. These farms and gardens are usually established in response to a lack of access to green space combined with a desire to encourage strong community relationships. Roast Lamb & Shrewsbury Sauce is a hearty introduction to the Tyrrells range, with the sweet, sharp tones of the Shrewsbury Sauce (redcurrants and lemon) perfectly complimenting the rich lamb seasoning. Parsnips Chips with Rosemary is also an exciting addition to the Tyrrells root vegetables range. Taste tests at Tyrrells concluded that this new addition has a ‘comforting, home-made' taste! Jeremy Isles, Director of the Federation of City Farms & Community Gardens commented; "We're delighted to be working with such a progressive company, and look forward to following the progress of the two new flavours. With such as strong farming heritage, Tyrrells is a great partner to be working with to further the work of our charity". Cath Henley, Senior Marketing Manager at Tyrrells commented; "This is a really exciting partnership for Tyrrells. Growing your own produce, be it on a large scale like Tyrrells, or on a smaller scale like the schools and community groups we're both working with brings a huge sense of satisfaction. Launching two new Tyrrells chip varieties for the cause also puts a whole new ‘tasty' slant on the business of fundraising". Tyrrells Roast Lamb & Shrewsbury Sauce Potato Chips and Parsnip Chips with Rosemary are available exclusively from Independent Retailers for a limited period of five months, priced at £0.64p and £0.99p respectively. Source: Tyrrells Related Articles
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