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Wednesday, 12 November 2008 |
Ever seen a man walk along the wing of a plane in midair or someone sliding across the floor on their forehead, a guy breaking the World Record for a vertical jump on a motorbike, or a champion kite surfer doing a triple summersault... all in just half an hour?
No? Well, all that is set to change with the launch of the latest TV series from Red Bull.
Red Bull Cliptomaniacs launches on Sky channel Nuts TV this month, bringing together some of the most amazing skills, tricks and stunts from Red Bull's extensive portfolio of sports and athletes across the world.
Presented by Tim Warwood and Adam Gendle, the show will air at 21.00, several days a week for the next three months and will reach a massive 1.2 million viewers.
People across the UK will get to see mind-blowing action, set against the backdrop of some of the world's most beautiful scenery, which will demonstrate the diversity of sports and locations the brand operates in.
Red Bull Cliptomaniacs, co-produced by UMTV, is a selection of the best of Red Bull's vast moving image archive, clips including the Red Bull Air Race, Motorsports, Adventure Sports, Red Bull X Fighters, streetstyle football and many more.
A TV show like this is the first of its kind as the programme content comes entirely from the brand, as opposed to Red Bull being a sponsor.
The additional awareness and viewers reached through Red Bull Cliptomaniacs will help to create additional excitement in the brand and is set to benefit the sports and energy category, as well as soft drinks as a whole.
Tom Smith, Red Bull Trade Communications Manager, comments: "This is a hugely exciting project for us and provides another platform for Red Bull to show consumers some of the exciting activity that goes on in the world of Red Bull.
"We have ground breaking sports alongside some of the most successful athletes in their respective fields doing some of the most amazing things that have ever been seen.
"The increased consumer awareness of the brand, means increased awareness in Energy Drinks which means additional profit opportunities for retailers across the UK.
"Sports & Energy is already the best performing category within soft drinks at +15% so we'd recommend retailers stock up on the top selling lines, ensuring Red Bull is readily available in chillers to capitalise on impulse purchases."
Source: Red Bull
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