Rot Front chooses Amcor TwistAll for new Halva

Wednesday, 05 November 2008

Rot Front, one of the market leaders in the Russian confectionery market, has chosen Amcor TwistAll for its latest line of individually wrapped chocolate covered Halva. The candy sized Halva comes in three different varieties: almond, cappuccino and sesame.

Rot Front is the sole producer of chocolate wrapped Halva in Russia. The company is very proud of the product and attributes nutritional value and a splendid taste to its candies.

"Our Halva candies are sold individually. It is very important to us to ensure a reliable protection of the sweets during production, distribution and sales. Amcor's team in Russia recommended their TwistAll wrapper as the ideal solution.

Amcor TwistAll is sealed for protection and also allows mixing of the three different product flavours thanks to its superior barrier performance," explains Rot Front's management team.

Amcor TwistAll also allows Rot Front to position Halva as a premium product by enabling the application of a highly complex polygraphic design.

The design and the traditional twist wrap format make Halva very appealing to the Russian population. A tear notch enables easy opening of the candies and adds to consumer convenience.

Rot Front's chocolate wrapped Halva is available in all leading supermarkets and food stores in Russia as well as in Rot Front's two own stores in Moscow. So look out for sweets packed in stylish wrappers and try some Halva candies with a twist!

Source: Amcor TwistAll