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Wednesday, 05 November 2008 |
The award winning and renowned Giggles humour range from the Hanson White studio at UK Greetings, is celebrating its 21st birthday this December and is proving to be as popular as ever!
Giggles is one of the biggest success stories in the entire UK Greetings portfolio and the secrets behind Giggles' success and how the brand has managed to keep the nation crying with laughter for over two entire decades, we believe, is owing to the fantastic jokes and great artwork that are constantly updated and refreshed.
In order to celebrate Giggles' 21st birthday we are launching a fabulous competition open to all consumers of independent retail stores (conditions apply).
When consumers purchase a Giggles card they are entered into a prize draw where they can win a trip to London for two, staying in a luxury hotel and tickets to see a comedy show!
The competition is open from Monday 12th January 2009 to 31st March 2009. And even the retailers themselves can win a cash prize of £250 if one of the three lucky winners bought their Giggles greeting cards from their store!
We need retailer's enthusiasm and involvement to make Giggles' 21st birthday celebrations a great success and with fantastic prizes for consumers and retailers, there are huge incentives to get involved!
As the competition is exclusive to independent retailers and will be running through two major seasonal events, Valentines Day and Mother's Day, there can be even more emphasis on the promotion of the Giggles brand to increase sales for independent retailers over the busy period.
Giggles, a hugely successful and profitable range for UK Greetings, burst onto the scene in the late eighties with a pioneering and winning combination of strong visual humour and belly laugh gags that had shoppers rolling in the aisles.
What Giggles had in its favour from the very start was an incredibly sound format, and though design styles and jokes have moved with the times, the success of the brand can be credited to its creator's determination to stay true to that winning formula.
At its most basic the range sustains its position in the market purely by sticking with very, very good jokes and a strong cartoon artwork style that is instantly recognisable and appreciated.
The ever popular Giggles Noisy range that was introduced in 1997 and combines the best selling artwork and jokes of the original Giggles line-up with the addition of sound. Taking Giggles into the novelty realm and Giggles Noisy inspired future success with Whirlies and Flashy Cards, both of which continue to do very well for UK Greetings.
Source: UK Greetings
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