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Monday, 03 November 2008 |
The iconic Ready brek ‘glow' is set to return to our TV and cinema screens in a £2 million national advertising campaign launching on November 3rd.
The relaunch of the Ready brek glow comes several years after it last appeared on our TV screens.
The famous, well loved iconic glow will be re-introduced in a way that's more relevant to mums of today.
The glow doesn't just represent how Ready brek is warming and filling, but demonstrates how it enables kids to get through the challenging day ahead.
The ad has a fun, magical feel and features a young boy who has just had his morning bowl of Ready brek.
Throughout the ad the Ready brek boy faces different hurdles that represent real obstacles he might face during the day.
These appear in the form of an imaginary bucking numerical horse and life-size table football characters which the young boy, with the help of Ready brek, negotiates with ease.
The £2m campaign which launches in time for the cold winter weather will not only appeal to kids but will also boost sales by talking directly to mums.
The key message is clear; Ready brek is made with oats, vitamins minerals and nothing else to help their kids be ready for anything.
The Ready brek range has undergone recent expansion, with a new honey flavour joining original and chocolate in early autumn 2008, increasing on-shelf presence and choice for consumers.
Ready brek is made with 100% wholegrain oats and provides the sustaining energy that kids need.
Free from artificial colours, flavours and preservatives Ready brek contains no added salt. It is also a non-HFSS food so is one of the few breakfast cereals that can be advertised directly to children.
Source: Ready brek
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