Bestway expands Best-in brand with Stimulation energy drinks

Monday, 03 November 2008
 

Bestway has announced a further new launch under its own label brand, Best-in, with
a new product in the energy soft drinks range called Stimulation.

There are two variants in the range - regular and sugar free, with both giving a great taste delivery to the consumer.

The drink has been produced in a bright modern design can to reflect the energy available in the product.

It will be offered with a retail price mark of 35p showing retailers 38.5 percent profit on return from the in branch cost to them of £4.39 per 24 x 250ml cans.

To enhance retailers profits still further the product will be on special promotion in all 51 Bestway and Batleys branches across England, Scotland and Wales from 14th November until December 31st, when each tray of 24 cans will cost £3.79, which will increase the return to the retailer of a massive 46.9 percent.

Nick Brown, the Best-in buying manager at Bestway said: "Here is another example of the Best-in brand keeping ahead by offering our customers a product that is right up to the moment in fashion and demand -energy drinks are very popular with the consumer, and in line with the Bestway policy of continuing to build business for the independents, we are able to provide this new product with a massive extra margin to get the product noticed and to encourage sales."

Source: Bestway

Comments (0)add comment

Write comment
smaller | bigger

security image
Write the displayed characters


busy
 

Debate

Discuss the latest hot topics affecting the grocery retail sector in our online discussion forums.
Join the debate

Opinion Poll

Can Marks & Spencer recover from its latest sales setback?
 

What's in the Box

What's in the Box?

25 Jul 2008

What's in the Box?

12 Dec 2008

What's in the Box?

28 Aug 2008

What's in the Box?

01 NOV 2008

What's in the Box?

17 Oct 2008

What's in the Box?

17 Oct 2008

What's in the Box?

12 Dec 2008

What's in the Box?

13 NOV 2007

What's in the Box?

31 Jul 2008

What's in the Box?

29 Aug 2008

What's in the Box?

24 Jul 2008

What's in the Box?

02 Dec 2008

What's in the Box?

25 Sep 2008

What's in the Box?

21 Oct 2008

What's in the Box?

15 Aug 2008

What's in the Box?

16 Oct 2008

What's in the Box?

02 Dec 2008

What's in the Box?

07 NOV 2008

What's in the Box?

17th Sep 2008

What's in the Box?

21 Oct 2008

What's in the Box?

17 Sep 2008

What's in the Box?

23 Dec 2008

What's in the Box?

17 Oct 2008

What's in the Box?

02 Dec 2008

What's in the Box?

19 NOV 2008

What's in the Box?

05 Aug 2008

Registered in England & Wales. Company no. 1993193. VAT no. 853914212. Regd Office: Media House, Azalea Drive, Swanley, Kent BR8 8HU | Tel: +44(0) 1322 660070