Wilkinson Sword sponsors Movember moustache charity event

Thursday, 30 October 2008

Wilkinson Sword, the shaving experts, announces major sponsorship of this year's Movember, a charity moustache growing event held throughout November to increase awareness of men's health issues and raise money for The Prostate Cancer Charity.

As part of its sponsorship, Wilkinson Sword is opening a cutting-edge salon, Mo's Moustache Emporium, in central London to help Mo Bros gro' with the flow! Mo's will be a classic gentleman's salon with a twist where Mo Bros can have their mo maintained free-of-charge.

Professional barbers armed with the highly acclaimed Quattro Titanium Precision, which has the unique ability to shave, trim and edge, are set to groom and style at the salon throughout November as part of the brand's activity to support this worthy cause.

In addition to mo maintenance, Mo's Moustache Emporium will also be selling Wilkinson Sword products such as the Quattro Titanium Precision, so Mo Bros can keep their mo's in shape at home. All profits from product sold at Mo's will go directly to Movember.

Karen Williams, Wilkinson Sword Product Manager, said "Movember is a fantastic fundraising initiative that highlights serious men's health issues in an engaging and entertaining way whilst raising much needed funds for a deserving charity.

Wilkinson Sword is very proud to be able to support such a worthy cause and we look forward to using our grooming expertise to help shape the mo's of our nation at Mo's Moustache Emporium."

JC, Co-Founder of Movember, says "It's great to have support from Wilkinson Sword on our second year in the UK. Having a Movember barbers is a first for the campaign and Mo's Emporium is a unique new way of creating awareness and driving donations for Movember."

Supported by a fully integrated communications campaign that includes press and online advertising, experiential marketing and public relations, Wilkinson Sword's Movember sponsorship program aims to help bolster both the participation of Mo Bros and funds raised by this year's event.

Simply log on to the virtual store, www.mosemporium.co.uk, for more information and top mo growing tips.

Source: Wilkinson Sword