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Wednesday, 29 October 2008 |
Highland Spring has created new idents to mark its sponsorship of the National Television Awards, which are broadcast tonight (29 October) on ITV 1 at 8.00pm.
The idents, which pay tribute to the concept of star quality, were created by Glasgow based agency merle. They will appear before and after each commercial break during the popular awards show.
The 13 new executions play out scenes using the Highland Spring bottle as a celebrity award winner being adulated by an adoring audience.
Executions include a Highland Spring bottle on the red carpet being snapped by paparazzi, showered on stage with roses and kissed by fans. Each ident features the voice of acclaimed Scottish actor Brain Cox declaring "When you're this good, you should be rewarded."
Sally Stanley, marketing director of Highland Spring said: ""Our sponsorship of the National Television Awards is an excellent brand building opportunity for Highland Spring, allowing us to reach a prime time TV audience.
"The idents have been created to communicate Highland Spring's commitment to excellence. As the UK's leading produced brand of bottled water we work hard to protect the certified organic land from which our water is drawn ensuring the water is as pure as nature intended.
"We hope viewers will enjoy the new idents and wish all potential award winners the very best of luck."
Source: Highland Spring
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