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Wednesday, 29 October 2008 |
Lincolnshire based Cherry Valley, has secured the business to supply a selection of free-range duck products to M&S.
The firm, based in Rothwell, in the heart of the Lincolnshire countryside is supplying M&S with a six strong product portfolio, which is available in store now.
Duck Legs, Duck Breast Fillets, Half Ducks and Whole Ducks will be available all-year round, whilst an Easy Carve with a Morello Cherry and Pork Stuffing, available in both a 1.5kg and 2kg format will be on offer for consumers in the run up to Christmas.
Cherry Valley has been operating since 1959 and is today the UK's largest duck manufacturer, rearing approximately eight million ducks every year, to the highest welfare standards. The duck range being supplied to M&S is free-range and of the utmost quality.
Eric Jagger, sales and marketing director at Cherry Valley, comments: "We have been out of the retail sector for some time, but this opportunity is part of a planned strategy to move back in.
"Our business is the strongest it's ever been, our welfare standards are second to none and our range, in my opinion, impeccable. We are very excited about working with M&S moving forward."
The listing will be supported by marketing, including presence in the M&S retailer magazine, which will work in conjunction with an ongoing PR campaign, to raise awareness of the new range and Cherry Valley's reputation for delivering products of the highest quality.
For further information on Cherry Valley please call 01472 371 271 or visit www.cherryvalley.co.uk.
Source: Cherry Valley
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