Heinz unveils "first ever" dipping sauces

Tuesday, 28 October 2008

Market leader Heinz is continuing to innovate in the light meals and snacking arena with an exciting new range of dipping sauces. Unlike the current offering of dipping sauces, Heinz's new range can be served hot or cold.

When served hot, the adventurous flavours of Heinz Dipping Sauces are the perfect dipping accompaniment for finger foods like cocktail sausages, chicken wings or slices of pizza.

Alternatively, the Heinz Dipping Sauces can be served cold to create a tasty dipping sauce for tortilla chips, breadsticks and crudités or used as a condiment for main meals.

A number of new products have been launched by Heinz recently, such as Tomato Purees and Oriental-inspired Weight Watchers meals.

"Our research shows that, while families still like to sit down for a meal together during the week, at weekends they sometimes prefer to have a more informal pizza or range of small dishes for sharing in front of the TV," says Nicky Cummerfield, Senior Brand Manager Ambient Dressings.

"New Heinz Dipping Sauces really liven up your food, whether it's vegetables, chips or pizza. They are a further development in Heinz's quest to add more flavour and excitement to meals and snacking."

The range comprises four delicious flavours inspired by British favourites, ensuring consumers have something for every taste and occasion:

• Heinz Rich Salsa Dipping Sauce
• Heinz Garlic & Chives Dipping Sauce
• Heinz Tangy Curry Dipping Sauce
• Heinz Hot Tomato Dipping Sauce

Heinz Dipping Sauces will be available in 250ml glass bottles with a distinct premium design which will ensure greater stand out on shelf. The new range will be available in store later this month with a RRP of £1.49.

Heinz is also unveiling a new design for its top down Mayonnaise range to bring it in line with its successful Heinz Deli Mayo.

The consistent design across the Heinz Mayonnaise portfolio will make it easier for shoppers to identify with the brand.

Over the coming months Heinz Mayonnaise and Heinz Salad Cream will see the introduction of PET plastic bottles.

The material, which has a glass-like clarity, was successfully introduced across the Heinz Tomato Ketchup range earlier this year. The PET bottle has been introduced to reduce the total weight of bottles across the whole Heinz Sauces portfolio. PET is also much easier to recycle.

"As a leading manufacturer of food products Heinz is committed to reducing its impact on the environment and was the first brand manufacturer to sign up to the WRAP Courtauld Commitment," continues Nicky Cummerfield.

"The introduction of PET is one further example of how Heinz is taking action and helping consumers to do their bit too."

The Ambient Dipping market is growing at eight per cent year-on-year and research by TNS reveals that there are 18.5 million main meal dipping occasions in the UK per year and eight million snack dipping occasions.

Heinz leads the £50 million salad cream market with an 80 per cent value share while 57 per cent of Heinz Mayonnaise TopDown volume sales have been incremental to the category.

Source: Heinz