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Friday, 17 October 2008 |
GlaxoSmithKline Consumer Healthcare (GSK) has unveiled its seasonal support for Beechams which will see a continuation of the brand's successful ‘Fight Back' campaign across TV, radio and outdoor media.
The campaign kicks off with national TV breaking on 27th October and running until mid February 2009. The 30 second TV ad - a spoof history documentary first screened last year - features hero Brian single-handedly taking on an army of cold and flu symptoms with the help of Beechams All in One. With three times more actives than paracetamol, Beechams All in One fights more symptoms - a key message throughout the campaign. Additional TV support will come from 10 second slots on GMTV during their Winter Health week at the end of October.
The TV will be reinforced by an outdoor campaign, with tube and train posters in London and the South-East for the first two weeks of December, and 48 sheet posters at road and rail termini throughout January, ensuring an extra boost at the height of the season.
Radio advertising in conjunction with news and weather spots during December and January will complete the media support package which amounts to a £4.5 million spend - part of a £5.4 million category investment.
In-store, the Fight Back theme continues with a range of point of sale using individual soldiers to highlight individual cold and flu symptoms. Wobblers, showcards, shelf strips and cubes are amongst the offerings available across the trade.
Source: GlaxoSmithKline Consumer Healthcare
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