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Monday, 06 October 2008 |
Creating more moments of pleasure, Cadbury, the UK's number one confectionery manufacturer, is excited to announce that The Natural Confectionery Company (TNCC) will be back on screens with a brand new advert tonight.
As part of a £4.9m media investment in TNCC this year, the advert will be on air from 6th - 26th October. The new creative sees one of TNCC's Jelly Dinosaurs interviewing a TNCC Jelly Snake in a humorous and engaging manner.
The advert's bright colours and close camera shots show the product at its best, along with the dialogue highlighting the products "no artificial colours or flavours" credentials to the adult audience.
Kate Harding, Trade Communications Manager, at Cadbury comments:
"Our aim is to bring our customers and consumers more moments of pleasure and this advert aims to bring more moments of pleasure to consumers by raising a laugh, as well as informing them of the products credentials.
"For our customers, investment in The Natural Confectionery Company brand is likely to drive more interest and see increased trial and purchase in store.
"Cadbury sees a big growth opportunity for TNCC in the UK, which consumers say hits the sweet spot of their growing need for simpler and less artificially derived products, due to its founding philosophy of simple, natural colour and flavour sweets products.
"The great taste, fun shapes and bright pack designs are sure to appeal to younger generations, whilst also ensuring the range will have great stand out at fixture."
The TNCC range is available to order now in 180g bags with an RRP of £1.34. For more information, please call the Cadbury hotline on 0870 191 7343.
Source: Cadbury
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