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Monday, 06 October 2008 |
Yeo Valley Organic, the UK's leading organic dairy company, has unveiled new look creatives for its ITV national weather sponsorship. Five new executions will be broadcast before and after the weather announcements; three of the creatives launch this evening (6 October).
The campaign will follow the theme used in Yeo Valley Organic's print advertising, 'A Breath of Fresh Air from the Country', which reinforces the brand's British, natural credentials. The strapline is also designed to emphasise that Yeo Valley produces natural products from a real place, based in the heart of the Somerset countryside. Each of the creatives show animated scenes of the countryside, with five different weather conditions and product shots overlayed at the end.
Ben Cull, Marketing Director of Yeo Valley, said: "Our press campaign has been well received by the public so it was a natural progression to amplify its impact by bringing it to life with animation. Our print adverts parallel the redesign of our packaging, and now this fresh new look has been extended to our weather sponsorship, culminating in a coherent brand image. We wanted to bring a little bit of Somerset into people's homes, and I think these creatives achieve that."
Yeo Valley Organic is sponsoring the ITV weather bulletins across four ITV regions, including London, Meridian, West and Thames Valley, reaching 16 million viewers. The idents will be broadcast up to five times a day during the week and three times a day over the weekend.
The sponsorship forms part of Yeo Valley Organic's 2008 £3.6m marketing campaign.
Source: Yeo Valley
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