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Monday, 06 October 2008 |
The UK's number one adult cheese snack, Philadelphia Splendips, is back on the small screen this autumn to unveil its new variant, Splendips Poppadoms and Mango Chutney.
The ad, which is part of an overall media investment of £1.3 million in the Philadelphia brand over the next three months, will occupy prime time slots until 19th October, and is likely to have convenience store customers clamouring for a taste of the exciting Indian-inspired product.
Viewers will be tempted by the snack's "three steps to heaven" - crunchy poppadoms, cool cucumber and mint Philly and tangy mango chutney, shown floating against a blue sky background. The advert ends with the brand's famous strapline, "Devilishly Tasty. Angelically Light."
Jack Pipe, convenience sales director at Kraft Foods, said: "The ad reminds viewers of the three great flavours and textures in each pack of Splendips, as well as introducing a fantastic new variant, so retailers should expect strong demand across the whole range.
"Splendips is leading the way in the cheese snacks market and is growing in value at 29.9 per cent, so it is already a must-stock. Our continued media investment in the Philadelphia brand, and in the Splendips range, should help to drive even further growth and give a real sales boost to convenience retailers."
Source: Kraft Foods
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